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Gen-Zers may be young, but they dominate their social platforms better than most SEO (search engine optimization) strategists and expert marketers.

Gen-Z influencers are creative and quick to jump on the right trends. They don’t have the pressure of return on investment or marketing managers, so they can promote their brand and image with their own personality.

Don’t count them out because they aren’t selling a product, though. Here are three things you can learn for your own brand:

Emma Chamberlain: Personality

If you’re looking for inspiration for your brand, Emma Chamberlain is your guide to creating a brand personality. Brands should be human and Chamberlain’s socials should inspire your personal brand to be as authentic as possible.

The best part of Emma Chamberlain’s Instagram and YouTube is that she stays so real.

Brands should always put their best foot forward and stick to brand guidelines; however, with YouTube, TikTok and Instagram stories, brands can use a more human take by following trends and showing that their brand missions are more than just buzzwords: it’s personality.

Addison Rae: Consistency

You don’t have to post every day to be consistent. Social media influencer Addison Rae doesn’t post every day, but you can always expect her to have posts up a few times a week.

Start by posting every Monday, Wednesday, and Friday and see if that helps up your following. Your followers will start to expect a post from your brand at 8:00 a.m. every Monday (as long as your content is engaging, interesting and valuable.

Wisdom Kaye: Integrating reels

The future of advertising is short-form videos– Reels on Instagram are a great way to integrate these TikTok style videos. They increase consumer engagement by utilizing viral sounds, hashtags and encourage more reach.

Wisdom Kaye integrates Reels on his Instagram feed without sacrificing aesthetic. His reels stay surprisingly on brand.

Reels give you the opportunity to explore your brand personality, but be sure to create a strong strategy so your cute and creative reels aren’t at the expense of your brand voice and personality.